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| Home->Digital Signage |
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| What is digital signage? |
| Digital Signage is a type of content advertising in different locations at specific times. Digital signage offers superior return on investment compared to traditional printed signs. Digital signs may be scrolling message boards, LCD or plasma Display panels, electronic billboards, projection screens, or other emerging display types that can be controlled electronically using a computer or other devices, allowing individuals or groups to remotely change and control their content. |
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| Digital signage has been given very wide definitions. Generally, it refers to screens playing digital content in an out-of-home environment, be it in a shopping mall, in an office building or even outdoors. It is often referred to as narrowcasting and digital out-of-home media. |
| WHY DIGITAL SIGNAGE ? |
| Digital signage is one of the fastest growing forms of digital media today because it can deliver attractive, dynamic content - usually in video or image format - to viewers at the location that it is most relevant. Often, this is played to a captive audience with little or no other activities available while waiting in line, or resting, or pausing to get a quick meal or drink. |
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In-store Retail:
Retail locations have seen greater increase in sales when stores use digital signage to highlight promotions, profile specific products or drive branding campaigns. Viewing content where the product is readily accessible for purchase has often contributed dramatically impulse buying.
Advertising:
Owners of commercial real estate can bolster revenue by setting up a digital signage network. Waiting areas such as corporate lobbies, elevators, shopping mall seating areas, food courts, bars or customer service queues make excellent places to catch the eye of bored people with time on their hands.
Human Resources:
Organizations have found digital signage to be very useful in disseminating messages or urgent information to large numbers of staff who may or may not have access to the network. This includes information on upcoming events, policy changes, daily messages and reminders or even corporate ads or directional messages in general lobby areas.
Hospitality:
Hotels have significantly benefitted from using digital signage to entice their guests to remain on their grounds to use their facilities and services as well as inform guests of specific events or provide directional signage.
Banking :
As well as increasing revenue and profit, digital signage helps banks communicate effectively with staff and customers. Communal areas like receptions are popular places for digital signage and provide excellent opportunity to turn waiting time into promotional time. Show all your latest news and marketing campaigns, talk about new incentives and let your customers know just how well you are doing!
If you are looking to make the break into digital signage, Signage Digital can offer a very easy way to get started. |
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| DIGITAL SIGNAGE BENEFITS : |
- Full Flexible Presentation Scheduling
- Content Management System - Creation, Organisation and Distribution
- Multi split screen and full screen usage of your screens
- Layout Management - Reuse your brand image
- Support for a large range of content
- Data Sets and Charting
- Interface to other systems - "Data mining" to present data that matters
- Multi-user environment - Creation, Scheduling and Sharing
- Flexible Display Units - Can connect to many types
- RSS feeds
- Web based administration
- Scalable Licensing Options
- Easy management of spots, animations and images
- Videos: MPEG-1,2,4, AVI, MOV, WMV, VOB
- Animations: flash, animated gif
- Pictures: JPG, GIF, BMP, TIFF, PNG
- Powerpoint presentations
- Integration of the latest news and weather
- Forecasts
- Centralized supervision of on/off-air time
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